Inspiration to Styling and Checkout Flow Flow A: Exploring Ideas for Next Purchase The product discovery process felt cluttered and uninspiring, leading to decision fatigue for users. We introduced a streamlined visual search, simplifying the process of uploading images to find similar products. Iterations improved accuracy and engagement. Users prefer discovering products visually, which leads to higher engagement. - Simple, intuitive visual search button.
Flow B: Re-Engagement with Styling SessionUsers often struggled to re-engage with the app after an initial session, missing opportunities to return and complete their purchases. We designed a flow that guides users back to their previously discovered items and into a personalized styling session. Key features like virtual try-ons and personalized recommendations helped create an immersive shopping experience. Personalized experiences, like styling sessions and virtual try-ons, drive higher re-engagement and conversion rates. - Personalized feed based on previous interactions.
Personalized Matching Set Finder ChallengeUsers often have difficulty finding matching sets for their child that fit their needs and preferences. The process of navigating size availability, personalization, and recommendations can be overwhelming. We introduced features such as personalized feed and predictive text search to help users find matching sets more easily. Enhanced loyalty options, size filters, and outfit-based actions create a more tailored experience, guiding users from discovery to purchase efficiently. Users appreciate personalized recommendations and tools that streamline the search process, particularly when shopping for their children. - Personalized offers and size filters to streamline search results.
Collaborative Jeans Shopping Experience Flow A: Finding New JeansThe user opens the Hollister app to find new jeans. They explore different options using voice search and review their browsing history to find the perfect pair. We implemented personalized feeds, voice search with natural language processing (NL), and shoppable visuals to help users easily find their preferred jeans. Features like viewing history and sharing make the search more interactive. Users want quick, voice-assisted searches and appreciate having their browsing history available for easy re-discovery of products. - Personalized feed
Flow B: Re-Engagement to Confirm SizeThe user re-opens the app to confirm their size using a virtual sizing tool, preparing to finalize their choice. Virtual sizing and view history streamline the re-engagement process. The user can share their selection with friends and get feedback before making the final decision. Providing virtual sizing tools increases user confidence in the purchase, and collaborative features such as sharing the selection with friends drive engagement. - View history
Flow C: Purchase CompletionAfter confirming their choice, the user passes the purchase to a parent for completion. We enabled a collaborative shopping feature, allowing users to easily hand off the purchase to someone else, such as a parent, for payment and completion. Collaborative shopping is crucial in scenarios where younger users rely on a parent or guardian for purchase completion, improving the overall shopping experience. - Collaborative shopping
In-Store and Post-Purchase Experience Flow A: In-Store Jeans Search Using Visual SearchThe user visits the store but cannot find the jeans they want in their size. They need an easy way to search for their size online while still in the store. We implemented an in-store visual search feature that allows users to scan jeans and instantly find available sizes online. Size availability helps the user make quick decisions and order the product online if necessary. Users value the ability to seamlessly connect their in-store and online shopping experiences, especially when a product isn't available in-store. - Visual search (in-store)
Flow B: Post-Purchase Engagement and Re-EngagementAfter making a purchase, the user needs to stay updated on their order status and wants to continue engaging with the app, whether through early access to new drops or using loyalty points. We designed a personalized post-purchase feed that includes order status updates, early access to new collections, and enhanced loyalty options. This encourages users to re-engage with the app for future purchases. Users are more likely to stay engaged with a brand when they are kept informed about their order and rewarded for their loyalty. - Personalized feed
Seamless Workout Gear Shopping and Return Flow Flow A: Buying Workout Sets for the New YearThe user decides to treat themselves to new workout clothes for the new year but needs an easy way to find matching sets. They download the Gilly Hicks app to help with their search. We implemented features such as a personalized feed, onboarding, and a mix-and-match tool to help the user find workout sets that suit their needs. The smart profile builder customizes recommendations based on their preferences. Users appreciate tailored recommendations and tools that help them visualize complete outfits, especially when planning for specific goals like fitness. - Personalized feed
Flow B: Returning a SetAfter purchasing a workout set, the user decides to return one of the items and needs a streamlined way to do this through the app. We introduced an easy return process within the app, allowing users to initiate returns from their personalized feed. Elevated order status and actionable receipts make the process clear and efficient. Simplifying the return process and providing clear order statuses keep users satisfied and reduce friction during post-purchase interactions. - Personalized feed
